Intercom + Distil

Turn Intercom Feedback into Roadmap-Ready Cards Automatically

Your Intercom inbox is full of product gold — feature requests, pain points, and workarounds buried inside support conversations. Distil automatically imports those conversations, structures the feedback with AI, and lets you push to your roadmap in one click.

What Distil extracts from Intercom
Core problem statement
Affected user segment
Frequency signal across conversations
Desired outcome / success criteria
Link back to original conversation

Intercom conversations contain product gold — it stays in your inbox

Intercom is where your customers are most candid. They describe exactly what they cannot do, why it matters, and what a fix would mean for them. But those conversations live inside a support tool, not a product tool. By the time a PM hears about the pattern, it has been filtered through Slack summaries, quarterly reviews, or a harried "can we build X?" from a sales rep.

The volume problem compounds this. A growing team handles hundreds of Intercom conversations per week. Reading them all is impossible. Tagging helps at the margins, but raw tags do not tell you which segment is affected, how severe the gap is, or what success would look like. The insight is in there — but it takes too much manual effort to surface.

Distil closes the gap. It continuously imports Intercom conversations matching your filters, runs each one through an AI structuring pass, and delivers a clean feedback card your product team can act on immediately — no ticket reading, no interpretation, no lost context.

How Distil connects Intercom to your roadmap

Five steps from conversation to roadmap card.

1

Connect Intercom

Authenticate your Intercom workspace with Distil via OAuth. Takes under two minutes. Distil gets read-only access to your conversations.

2

Auto-import on a schedule

Distil polls Intercom for new conversations matching your filters — by tag, conversation type, or customer segment. New conversations are queued automatically, no manual work required.

3

AI structures the feedback

Each conversation is processed by AI, which extracts the core problem, affected user segment, frequency signal, root cause, and success criteria. What was a raw conversation becomes an actionable card.

4

Review and accept

Your product team reviews the structured card in Distil. Edit the title, adjust the priority, or merge duplicates before committing.

5

Push to Linear or Jira

One click sends the structured card to Linear or Jira as a properly formatted issue — title, description, and priority all pre-filled. A link back to the original Intercom conversation is included automatically.

Setup in 5 minutes

Connect Intercom and see your first structured card

No engineering work required. Sign up for Distil, connect Intercom via OAuth, set your import filters, and your first structured feedback card appears within minutes.

No code required

OAuth connection, filter setup, done. No webhooks or API keys to manage.

Works immediately

Distil imports recent conversations on first connect so you see value before your first morning standup.

Push to Linear or Jira

Connect your roadmap tool and push structured cards in one click — title, description, and priority pre-filled.

Get started free

Stop letting feedback die in Intercom

Connect Intercom in 2 minutes. See your first structured roadmap card immediately.

No credit card required

Stop guessing. Start building from customer evidence.

No credit card required