The Distil Blog
Practical guides on collecting feedback, prioritizing what to build, and making product decisions backed by real customer evidence.
NPS Follow-Up: How to Turn Detractor and Passive Responses Into Product Improvements
Your NPS score is a number. The open-ended responses are the gold. Here's how to extract product insights from NPS feedback and close the loop with every customer who responded.
Customer Feedback Template: The Format Top Product Teams Actually Use
A feedback template that works isn't a form — it's a structured card that captures the problem, the customer context, and the severity in a format product teams can act on.
How to Build a Voice of Customer Program That Actually Influences Product Decisions
Most VoC programs produce a quarterly deck that gets filed away. Here's how to build one that flows directly into product planning and actually changes what you ship.
How to Get Customer Feedback Into Jira (Without Manual Data Entry)
Stop copying customer complaints into Jira by hand. Here's how to build a workflow that automatically turns support tickets and feature requests into structured Jira issues.
How to Manage Feature Requests Without a Public Voting Board
Public voting boards create noise, not signal. Here's a better system for managing feature requests — one that actually helps you decide what to build without crowdsourcing your roadmap.
How to Analyze Customer Feedback: Finding Patterns That Drive Product Decisions
Raw feedback is noise. Analyzed feedback is signal. Learn how to find themes, spot trends, and extract product insights from qualitative customer feedback — at any scale.
How to Collect and Organize Customer Feedback (Without Losing Your Mind)
Feedback is everywhere — support tickets, Slack threads, sales calls, NPS surveys. Here's how to build a system that captures it all and actually makes it useful.
5 Feature Request Prioritization Frameworks That Actually Work
RICE, ICE, MoSCoW, Kano, Weighted Scoring — which framework should you use? We break down five popular methods with real examples and when each one fits best.
How to Turn Support Tickets Into Product Improvements
Your support team talks to customers every day. Here's how to systematically extract product insights from support tickets and close the loop between support and product.
Closing the Feedback Loop: Why Customers Stop Giving Feedback (and How to Fix It)
68% of customers stop sharing feedback when they feel ignored. Learn how to build a feedback loop that keeps customers engaged and builds trust.
Using Slack as a Product Feedback Channel: The Complete Guide
Your team already discusses product ideas in Slack. Here's how to turn those organic conversations into a structured feedback pipeline without adding process overhead.