Every roadmap decision is a bet on what customers will care about. Distil reads every channel — Slack, Intercom, Zendesk, Twitter, app store reviews — so the bet is backed by what they actually said this week, not what you remember hearing in a call last month.
The hard part isn't the decision. It's having the inputs in front of you.
The loudest customer is rarely the typical one
One enterprise prospect on a call gets 10x more weight than 30 quiet churns. Distil weights by frequency, not volume of voice.
Patterns hide across channels
Three customers reporting the same broken flow in Slack, Intercom, and Twitter looks like three problems. It's one. Distil merges them.
Last week's signal already faded
Without a corpus that persists, you only remember what you read this morning. Distil holds the time series and surfaces trends week over week.
Top 5 signals this week, ranked
Severity × frequency × source diversity. What's hurting the most customers, the most often, across the most channels.
Trends vs. last week
“Billing complaints 5x this week.” “Mobile crashes down 40%.” The deltas matter as much as the absolute numbers.
What auto-filed in Linear
High-severity bugs went directly to engineering — they're already in your sprint. No discussion needed.
What didn't make the cut
Low-severity, low-frequency stuff stays in the corpus but doesn't surface. You can search it if you want, but you don't have to look at it.
The roadmap isn't the hard part.
Knowing what customers are actually telling you is.
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