Product feedback without the chaos
Your team collects feedback everywhere. Your roadmap needs clear decisions.Distil is the missing layer between them.
Feedback lives everywhere. Roadmaps need structure.
Where feedback lives
- •Slack threads
- •Support tickets
- •Sales notes
- •Customer calls
- •Spreadsheets
What roadmap needs
- Clear problem statements
- Evidence strength
- Priority ranking
- Accept/reject decisions
- Linear issues ready to build
Most teams bridge this gap with meetings and manual work.There's a better way.
Your workflow, with Distil
Four steps. From raw feedback to roadmap decision.
Submit raw feedback
Paste messy feedback from anywhere. Slack, support tickets, customer calls—doesn't matter. Distil accepts real-world input as it comes.
- Copy from any source
- No formatting required
- Takes 30 seconds
"Customer just complained they can't export their data. Said they've been asking for months. Getting frustrated."
Review structured cards
Distil extracts the problem, affected users, severity, and success criteria. Every card is product-ready. Consistent quality across all sources.
- Problem statement, not feature request
- Severity and frequency extracted
- Success criteria defined
Users cannot export their data, requiring manual workarounds
HighPower users
Daily
Make decisions
Accept what matters. Reject what doesn't. Merge duplicates. Track evidence strength. Your product decisions are now traceable and data-driven.
- Edit inline if needed
- Accept, reject, or archive
- See duplicate reports merge
Push to Linear when ready
Accepted feedback becomes Linear issues. One click. No copy-paste. Problem statement, success criteria, and evidence—already documented and ready for engineering.
- Push to Linear instantly
- All context preserved
- Merge count shows evidence
Your team already collects great feedback.
You just need a system that doesn't lose it before planning time.
What makes product feedback workflows fail
Most product feedback workflows break down between collection and decision-making. Your team captures hundreds of customer requests every quarter—but only a fraction make it to roadmap planning in a usable form.
The workflow fails when:
- →Feedback stays in its original format. Support tickets, Slack messages, and sales notes aren't roadmap-ready. Product teams need structured problem statements, not raw feedback text.
- →Duplicates hide evidence strength. When the same problem arrives from 8 different sources, you lose track of how many customers actually care. Evidence gets scattered instead of consolidated.
- →Decisions aren't documented. Did you already reject this? Why was it accepted? When Product makes decisions in meetings or Slack, the context disappears within weeks.
- →The handoff to Engineering is manual. Creating Linear issues from accepted feedback means copy-pasting problem statements, success criteria, and evidence counts. Most teams skip this step entirely.
A functional product feedback workflow needs structure at every step—not just at collection.
Building a sustainable feedback workflow
Sustainable product feedback workflows share three characteristics: they reduce manual effort, they surface evidence strength automatically, and they create a clear audit trail from feedback to roadmap decision.
Workflow Checklist
- Standardize feedback format early.Don't wait until planning time to structure feedback. Convert messy input into consistent problem statements immediately.
- Merge duplicates as they arrive.Track how many customers report the same problem. Evidence strength should be visible before planning, not discovered during it.
- Document accept/reject decisions in-system.When Product makes a call, record it where feedback lives. Future you will need to know why something was rejected 3 months ago.
- Automate the handoff to Engineering.Accepted feedback should become Linear issues without manual reformatting. The problem statement, evidence count, and success criteria are already documented—just push them.
This isn't about adding more tools to your stack. It's about having one place where feedback becomes structured, prioritized, and ready for product decisions.
What this means for your team
Everyone benefits. CX, Product, and Engineering all get what they need.
CX feels heard
Support tickets become product decisions, not dead ends. Your insights shape what gets built.
PM saves hours
No more manual feedback triage. Review cards, not raw text. Decisions are documented automatically.
Eng gets clarity
Linear issues arrive with context, evidence, and priority. No ambiguity. No missing details.
Related pages
How Distil works
See the complete workflow from customer feedback to engineering execution
Turn support tickets into product influence
See how customer experience teams can surface feedback that Product actually acts on
Review evidence before roadmap planning
Discover how to plan roadmaps based on evidence instead of memory or hunches