How Distil works

A clear workflow from customer feedback to engineering execution. Four steps. No translation loss. No context gaps.

1

Feedback comes in

From anywhere, in any format

Your team hears from customers constantly—support tickets, Slack messages, sales calls, emails. All of it is valuable. None of it is structured.

Distil accepts raw feedback exactly as it comes. Paste a support ticket. Copy a Slack thread. Forward an email. No reformatting required.

Learn about the complete feedback workflow

Support ticket

"Hi, we really need bulk export. Right now I'm manually copying 200+ rows into Excel every week. Takes forever."

Slack message

"Just talked to Acme Corp. Same export issue. They said it's a blocker for renewal."

Sales call notes

"Enterprise prospect asked about CSV export during demo. Deal risk if not available."

2

Distil "distills" it

Raw feedback becomes structured cards

AI extracts the problem, who's affected, severity, frequency, and success criteria. Every piece of feedback becomes a consistent, structured card.

Duplicates are identified automatically. When 8 customers report the same issue, you see one card with 8 pieces of evidence—not 8 scattered messages.

Original feedback is always preserved and linked. Nothing is lost. Everything is traceable.

Users cannot export data in bulk, forcing manual workarounds

High

Affected

Power users, admins

Frequency

Weekly (1+ hours)

Success criteria

Export 500+ rows to CSV with one click

8 reportslinked to this card
3

Product decides

Review evidence, accept what matters

Your product team reviews distilled cards. Evidence strength is visible. 8 reports vs 1 report. High severity vs low. Weekly pain vs occasional inconvenience.

Accept the cards that align with your strategy. Reject or archive the rest. Every decision is documented with a timestamp and context.

Before planning meetings, you review what's ready. No more guessing. No more "I think someone mentioned this." Just evidence.

See how to review evidence before planning

Bulk export feature

8 reports · High severity

Dark mode UI

2 reports · Low severity

API rate limit increase

5 reports · Medium severity

4

Engineering executes

Context flows to Linear automatically

Accepted cards sync to Linear with one click. Problem statement, success criteria, affected users, evidence count—all included. No manual reformatting.

Engineering sees exactly why this matters, who's affected, and what success looks like. No ambiguity. No "let me ask Product for context."

When the work is done and shipped, CX teams see the issue was resolved. The loop is closed. Everyone knows their feedback mattered.

Learn how feedback flows from support to product

Linear Issue Created

DIST-142

Problem

Users cannot export data in bulk, forcing manual workarounds

Success criteria

Export 500+ rows to CSV with one click

Evidence

8 customer reportsHigh severity
Collaboration built in

Your whole team works together

From CX collecting feedback to Product making decisions to Engineering building — everyone has the right access and tools for their role.

CX Teams

Submit feedback, see what's been shipped, track customer requests. Read-only for product decisions to keep workflows clean.

  • Submit and view feedback
  • Track customer issues
  • See what's been shipped

Product Managers

Accept, reject, and merge cards. Organize with product areas and teams. Manage roadmap and share with stakeholders.

  • Accept/reject/merge cards
  • Organize with areas & teams
  • Customize public roadmap

Admins

Full control: billing, team management, integrations, and all Product permissions. Invite team members and set roles.

  • All Product permissions
  • Manage team & billing
  • Configure integrations
Share with stakeholders

Public roadmap, your brand

Share what you're building with customers, investors, and stakeholders through a customizable public roadmap.

  • Customize colors & branding

    Match your brand with custom colors, logo, and typography

  • Multiple view modes

    Choose between Tabs, Kanban board, or List view

  • White-label option

    Hide "Powered by Distil" branding for a premium look

A

Acme Corp Roadmap

What we're building

Bulk data export
In Progress
API rate limit increase
Planned
Advanced filters
Shipped

That's the complete workflow

No spreadsheets. No lost Slack threads. No "I think someone mentioned this."Just clear, evidence-based decisions that turn customer feedback into shipped work.

Free plan includes full workflow · No credit card required

Stop guessing. Start building from customer evidence.

No credit card required