Fields in a Distil Card

Every Distil Card contains the same structured fields, regardless of where the original feedback came from. This consistency makes it possible to compare, prioritize, and search across hundreds of pieces of feedback without manually reading each one.

Distil Card Fields

1
Problem Statement
A one-to-two sentence description of the core problem the customer is experiencing. Distil rewrites vague feedback ("the export is broken") into a precise problem statement ("Users cannot export reports to CSV when the date range spans multiple calendar years").
2
Affected Users
Who is impacted — customer segment, plan tier, company size, or specific accounts. Extracted from the feedback context and any associated metadata.
3
Frequency & Impact
How often the problem occurs and how severely it affects the user's workflow — from "minor annoyance" to "complete blocker."
4
Root Cause
The underlying reason for the problem, inferred from the feedback. This helps engineers understand what to investigate without reading through the full conversation thread.
5
Success Criteria
What "fixed" looks like from the customer's perspective. This field bridges feedback and delivery — giving engineers and designers a clear definition of done.
6
Tags
Automatically assigned labels for feature area, feedback type (bug, feature request, UX friction), and source channel. Tags enable filtering and grouping across your full feedback library.

How a Distil Card is Created

Distil Cards are generated automatically — no manual templating required. Here is the process:

1
Feedback is submitted — A team member pastes raw feedback into Distil, or it is automatically imported from a connected source such as Zendesk, Intercom, or a Slack channel.
2
AI reads and analyzes the feedback — The AI model processes the full text, identifying the problem, who is affected, severity signals, and any implied success criteria.
3
A structured card is generated — All six fields are populated automatically. The original source text is preserved as evidence alongside the card.
4
The card is reviewed and actioned — Product managers review the card, adjust any fields if needed, and can push it directly to Linear or Jira as a well-scoped ticket.

Why Distil Cards Matter

Raw feedback is expensive to process. A support ticket might be a 12-message thread. A sales call note might be three rambling paragraphs. A user interview transcript might be 4,000 words. Reading all of that — across dozens or hundreds of pieces of feedback — takes hours product managers don't have.

Distil Cards solve this by transforming vague, verbose feedback into a consistent, scannable format. Instead of reading the ticket, a PM reads the card — and gets everything they need in 30 seconds. Instead of writing a Jira ticket from scratch, they push the card directly, with all fields pre-filled.

The transformation in practice

Raw feedback (before)

"Hey team, we had another enterprise customer complain about the CSV export today. This is the third time this month. They're really frustrated and their ops person said they might look at alternatives if it's not fixed soon."

Distil Card (after)

Problem: Enterprise customers cannot reliably export data to CSV
Affected: Enterprise plan users, ops personas
Frequency: 3 reports in 30 days, high churn risk
Impact: Major — blocking operations workflow
Success: CSV export works reliably for all data ranges

How Distil Cards Fit Into Your Workflow

Distil Cards are designed to plug into existing product workflows rather than replace them. Once a card is created, you can:

→Push it to Linear or Jira as a pre-scoped ticket
→Group it with similar cards to identify patterns across your feedback library
→Reference it during planning sessions to back up prioritization decisions with customer evidence
→Share it with engineering to give them context without noise

See Distil Cards in action

Paste any piece of raw feedback and watch Distil generate a structured card in seconds. Free to try — no credit card required.

Try Distil free See how it works

What is a Distil Card?