Glossary
Product Feedback Terminology
Key concepts for founders working with customer signal — defined clearly so everyone on the team speaks the same language.
Distil Card
An AI-structured problem statement automatically generated from raw customer feedback, containing a headline, theme, sentiment, severity, and source.
Feedback Triage
The process of reviewing incoming customer feedback, assigning priority and category, and routing it to the right team or backlog.
Voice of Customer (VoC)
The practice of capturing customers' expectations, preferences, and aversions to inform product decisions and roadmap planning.